It wasn't that long ago -- less than two years actually -- that we were talking about Target making big-money donations to right wing causes, being against marriage equality and being anti-gay in general.
Times have changed. Check this out...
After their major public relations fiasco about their anti-gay donations, Target promised to do better. I for one didn't believe them; hey, look at what CBS promises every year when they are ranked as the least gay friendly network, and nothing changes... but Target surprised me and many others. They have revised their policies on political donations to now consider human rights, and have started selling LGBT pride t-shirts and same-sex wedding cards.
Target has a mixed-record now, and there have been a few stumbles (such as the Lady Gaga fiasco), but there has been progress. This ad is progress.
In these days of Chick-Fil-A homophobic hatred and politicians posturing for and against, this is so joyful it is just a pleasure to see. YAY Target!
Target is only in the US now, but in its first international expansion will be opening 135 locations across Canada between 2013 and 2015... and the country is buzzing about it. I for one am curious to see what happens next....
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