A local woman's hair salon did something stupid and offensive, and then when they were publicly called on it, they reacted in a way that was even more stupid and offensive.
Critics say the ad diminishes the seriousness of abuse and would like to see the ad pulled: "This advertisement is at risk of glamourizing an issue that is of serious and life-threatening, ongoing concern to all the women and children who use our shelters," said Janine Fraser, director of the Edmonton Women's Shelter to The Huffington Post Canada.
Salon owner Sarah Cameron defends the ad on her website, calling it artistic and open to interpretation. "Is it cutting edge advertising? Yes. Is it intended to be a satirical look at real-life situations that ignites conversation and debate? Of course. Is it to everyone's taste? Probably not."
Cameron, who is apparently tone deaf and clueless, blames the media for creating the controversy. "Edmonton is presently the murder capital of Canada," her release states. "Media's energy and time may be better spent boycotting dangerous areas, gangs, guns, other street weapons, or a sick justice system, which unfortunately is still sadly lacking when it comes to punishing abusers."
Now that the shit has hit the fan, Cameron promises to donate to the Edmonton Women's Shelter when a paying customer mentions the ad. Why only when mentioned? Why only when customers are paying you money? Why did it take this controversy for you to tie in to a shelter? How much of a donation? Why not pull the ad? Why not issue a full retraction rather than attack those who criticize the ad? Did you realize that ads are public and open to people's comments? Are you saying that we common folk are too stupid to understand your clever artsy advertising?
The salon owner continues, defending the ad up and down, according to the Edmonton Sun: "We keep tailoring everything because everyone is getting so sensitive...
There is an old saying that any publicity is good publicity. I am thinking not so true right about now...