May 15, 2012


It looks like the GAP is making good on their promise to modernize the brand. In addition to adding more colour to their shelves, they’re also adding a little diversity to their campaigns with a new ad in Los Angeles featuring a very cute gay couple next to the slogan Be One.
After their failed campaigns against JC Penney and Urban Outfitters, I am guessing those One Million Hateful Moms will be after this one next... or are they sick of being hateful and also losing these fights?
Besides the obvious social justice about all of us being equal, you think the right wingers would figure out that this is about advertising, and we the gays like to shop...