While I am not typically a Chevrolet fan, I was disappointed to read recently that the electric Chevrolet Volt is not meeting sales expectations, because the idea of the car, which is an extended-range plug-in hybrid, is so great.
Then I saw this ad yesterday, released at this month's Motor City Pride event in Detroit, and I thought wow, how clever is that.... well done Chevrolet!
The ad is time to June which is pride month, and aimed at the eco-aware gay car-buying audience, which is all good. And sure beats those traditional girls-in-bikini ads the car companies did for so many years!
I still wish the Volt was more exciting looking though....