November 17, 2011

Unhate... New Benetton Controversy

Is it just me, or does retailer Benetton seem to have vanished from the pop culture zeitgeist since about 1991?

Well they are still out there somewhere, presumably still selling neon green t-shirt's and pink tube socks.

In the 80s Benetton had really cool multi-cultural ads, and then a "Jesus with AIDS" ad I remember. Their ads have always been controversial and gotten people talking, which I guess makes them work.

Now they are stirring it up again, using Photoshop to put world leaders who don't get along kissing. I love them. The one featuring the Pope has already been pulled as the usually fun-loving Vatican objected.

So... too far? Bold artistic statement? Or heartless capitalist attention-grab?