The other night I took part in a focus group of professional gay men, as part of the building process of a new organization of, well, professional gay people. There were about a dozen of us, different careers, different demographics. We were there to offer input on what the organization should be (networking, social advocacy, etc) and what it should be called.
The working title is EQP, Edmonton Queer Professionals. And yes there were supposed to be women there too, none of them showed up (there was a hockey game on tv).
From the discussion... the word professional is controversial - does that make it sound like exclusively lawyers and doctors? Is it welcoming or intimidating? And the word gay wasn't used, queer was. Also controversial - is that word derogatory? Is it old-fashioned? It can be both I think, and is also efficient and concise, better than the unwieldy LGBTQXYZ or whatever we are currently using. Should the word business be in there? Is that our purpose?
Should the name be out and loud, and super obviously gay like The Gay Men's Business Association? Or more subtle like The Association?
The word Queer is growing on me. Yes it was an ugly name meaning odd or broken, and I think since then we have taken it back with Queer Nation, Queer as Folk, Queer Eye for the Straight Guy, Queer Duck, and Ryan Seacrest. It works, it's strong and clear...I think.
And don't get me started on some guy's list of potential Latin names, that is wrong in twelve different ways. Might as well call it Elitist Over-educated Fruits in Suits. In ancient Greek.