February 3, 2010
Superbowl Sunday: I'm skipping the whole damn thing
This coming Sunday, February 7th, is the Super Bowl... and I will not be among the billion people watching. I always work on Super Bowl Sunday. At the store, we take turns, each working about one Sunday per month, and this is the one everyone else, aka all the straight guys and some sports-interested women, requests off. So I work it, which is not a big deal -- it's not like it's Oscar Sunday or the season premiere of Desperate Housewives or some other major must-see event.
People luuuuv the Super Bowl game, and the half-time show, and the commercials. According to Nielsen, 51 percent of viewers prefer the Super Bowl commercials to the game itself.
The Super Bowl is a network and advertiser's wet dream, as it has a gigantic audience and they charge millions of dollars per minute to run a commercial. The big game is on CBS, and in this economy where multi-million dollar advertisers like GM are dropping this expense faster than John Edwards fleeing a paternity test, there is opportunity for newer advertisers to step in.
Who are the new wannabe advertisers? Not just your usual beer and bimbos football crowd. CBS has accepted an anti-abortion ad from Focus on the Family, and refused a gay dating ad from website Mancrunch.com; both are advocacy ads, one on the right and one on the left, so what is going on with CBS?
CBS looks bad here, the worst press a TV network has gotten since, uh, NBC two weeks ago with the whole Conan vs Jay thing. This is being written about everywhere from The Huffington Post to Larry King to Tuesday's episode of The View to the evening news, pretty much everywhere except Glenn Beck's daily dose of insanity.
Hmmm... I wonder what Anderson Cooper thinks of Mancrunch...
The anti-abortion ad is being kept under wraps until the big day; the mancrunch ad is viral everywhere, and it has two guys in football gear watching the game, accidentally touching hands in the potato chip bowl, and then reaching/lunging for each other, and cuts away before they even kiss. The ad is not at all explicit, though is certainly clear they are gay gay gay, in case you didn't get that from the name "mancrunch" .
So what the hell is going on with CBS here?? Homophobia, hypocrisy, and a hateful right wing agenda? You either take advocacy ads or you don't, whether they be conservative or liberal. I don't think either of these ads should be in the Super Bowl, it is a family show and should avoid anything that may be considered inflammatory or polarizing, and that being said, if you are going to represent the right, you gotta give face time to the left also.
So let's stop these incendiary ads and go back to the Super Bowl's traditional family-friendly commercials for beer, gas-guzzling SUV's, Viagra, horror films and feminine pads!