I know what you're thinking, and it's true: I have zero zip zilch interest in a magazine called The Beaver, which when I hear the name, I automatically assume to be of the Bob Guccione Penthouse variety. Like the dirtiest parts of that oh so classy publication (is it still around?).
Canada has a magazine called The Beaver, and it is very old and very stereotypically Canadian... it's kinda quiet and classy and historical and intellectual and... yep the Bob Guccione one would have more pizzazz.
According to cbc news, The Beaver is an iconic Canadian history magazine that has been around since 1920. And now they are changing their name to... wait for it... drumroll please... here it comes... Canada's History.
Why the name change? Exactly the salacious reasons we all thought. The publishers have decided that the old name is no longer appropriate --- some people thought it was a nature magazine, others thought it was XXX adults only, so online was being grouped with porn, and their emails were being spam-filtered out.
I'm all for the name change, but really calling it Canada's History? Why not just call it Required Reading? Prerequisite? Nothing New? Bob Guccione Presents Private Parts? Canadian Beaver?
Or seriously... Maple Leaf? Northwest Passage?
Okay, now that we have fixed this magazine thing and changed it from porn to boring, let's move on... there is a town in Newfoundland called "Dildo", what the hell are we going to do about that?